80% of landing page visitors decide whether or not to read based on the headline...
Use this heading and subheading to give people a reason to continue! Show the benefits and invoke curiosity. This this is the most important part of your page!
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Calling All [Avatars]
What problems does your avatar face? Describe the problems here and hint that there is a solution but don't give it away just yet.
- What is a problem that your avatar faces?
- What does this problem mean on a deeper level for your avatar?
- What are the outcomes that result from this problem?
How can you connect with your avatar? Have you been in the situation they are in right now? If you have a quick way of saying "I understand where you're at right now" to your avatar, use that here.
Have you tried [a solution that doesn't work]?
Your avatar should be questioning if there is a solution for their problem at this point. The goal in this section is to anticipate those objections and questions. Address the elephant in the room and show that you understand the concerns. Often simply stating the objections does more than trying to "squash" them to early on in the process.
- What is your avatar wondering right now?
- What has your avatar tried before that didn't work?
- On the deepest level you can discern, what is your avatar's #1 objection?
What roadblocks have kept your avatar from getting the results? Make sure to focus on the external factors versus the internal factors (don't criticize your avatar). Is it finances? Is there a common enemy that you can identify? Find a way to empathetically communicate that there are real roadblocks.
What result does your avatar want the most? On a material/surface level what does this mean for your avatar? On a deeper, more meaningful level, what does this mean for your avatar? Finally, make sure you've kept the SOLUTION a secret through this section. This is all about relating to your avatar so when you present your solution, they know it's for them!
Are You Ready for a Real Change?
Introducing...
[Your Amazing Offer]
Everything You Need to [Avatar's Desired Result]
What are you selling? What are the features of your product/service that solve your avatar's problem? What does solving the problem mean for your avatar? What are the benefits of solving the problem?
Where will your avatar be once your product/service has helped them solve their problem (future pacing)? What is the transformational outcome that they are buying? Remember that this section is meant to show the customer that this is for them. Briefly cover "what it is", then mainly focus on the transformational outcome that the offer will give them.
Amazing Feature
What is your product? How have you made this the best way for your avatar to get results?
Meaningful Benefit
How will your customers benefit for them? What does this solution mean for them on a deeper level?
Transformational Outcome
Where will this solution take your avatar? What is the transformation your avatar desires?
Here Is What You're Going to Get
[Your Amazing Offer]
LIMITED TIME ONLY!
TOTAL VALUE: $10,000
LIST PRICE: $2,997
NOW ONLY: $997
(Only Until January 1st, 2021)
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What People Are Saying...
Jon Doe
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Jon Doe
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Jon Doe
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How [Product Name] Works...
LIMITED TIME ONLY!
[Your Core Offer]
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[Exciting Feature]
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[Value Add]
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[Value Add]
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["What They Really Want"]
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[Special Name of Your Guarantee]
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Frequently Asked Question 1
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Frequently Asked Question 4
What People Are Saying...
Start Using [Product Name] Now!
ONLY AVAILABLE UNTIL [DATE]
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Dear [Avatar],
Use this section to share the emotional reasons why you care about the results your avatar is going to get from the product. Bring in a bit of your story, but remember to always tie it back to your avatar and the transformation that will receive from the product.
This is a very powerful way to close people who are on the verge of buying. Speak directly to your avatar and add that emphatic and empathic human touch to show your avatar you really care!
[Salutation],
[Your Name]
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